It is the sixties and times are changing. Hemlines are getting shorter, stockings are being discarded and women are doing it for themselves.
At the advertising agency of Bofinger, Adams, Rawson & Keane, three women - Desi, Bea and Isabel - are making their way in a man's world. For them jingles and catchphrases are easy - having a life outside the office is so much harder.
Adulterous affairs, pining for an overseas love and being used to exact revenge on a former fiancee all take their toll on these three fashionable women. But the changing social landscape means there are surprises in store - and that love can be found in the most unexpected places.